About Us


All of us at Abambo have been bitten by the Africa bug.
So badly bitten, in fact, that we gave up our careers as teachers, coaches and writers, to focus entirely on bringing the Africa that we love to families who want more from their holidays than kids’ clubs and iPads.


We know that Africa gets under your skin from the first time you set foot on the continent.

We know that grown-ups get it. But we also know that it’s not that easy to decide when, where and how you share that passion with your kids – or indeed how you turn a wild adventure into a safe, multigenerational holiday.

Our belief is that it’s a crying shame that kids are kept away from Africa, and that families often choose sanitised vacations to get together with the grandparents, cousins, aunts and uncles.

Africa is a mind-blowing experience that is out there right now, changing, and there is no time like the present to share that experience with your family.

Rose Cobb, CEO, Abambo Safari travelThe Abambo team is led by safari expert and ex-teacher Rosanne Cobb, founder of the Safari Awards and editor of the Good Safari Guide 2007-2015. Rose is the safari expert and guest blogger for Britmums and is the Family Traveller safari expert. What Rose and her team don’t know about safaris isn’t worth knowing.

Not only can we recommend the best accommodations to suit your group but you can be sure that Abambo guests are always incredibly well looked after. Take recent guest Renee, for example:

Not only did you put together a fabulous itinerary but all the little surprises you’ve given us along the way have elevated our trip to ‘Diamond’ status.

Every one of us at Abambo have been actively exploring Africa for more than 20 years.

We’ve been enthralled, amazed, and enchanted from Cape Town to Kenya and everywhere in between.

Between us, we know every luxury lodge that’s worth knowing and every safari camp in every great wildlife reserve in Africa.

We understand how to put together safari itineraries which work for your group because we’ve tried and tested these ourselves.

We know the right amount of time to spend in the bush for a child of 5, or 15. We know that safari and beach really works and we know the best countries – and the best times of year – for your African family vacation.

For years we have been meeting with safari lodge owners, safari guides, ground handlers, safari lodge managers, airlines and air charter companies throughout Sub-Saharan Africa, many of whom we now call best friends.

We have a close and invaluable network of contacts and colleagues throughout the continent, all ready to welcome you as friends when you arrive at their door.


The fabulously untamed Africa is not for everyone.
But if you feel like we do, then get in touch and we’ll share our knowledge and African stories with you. Hopefully you’ll share yours with us too!

We are partners with and represented by Safari Bookings, The Safari Awards, The Safari Guild, The Good Safari Guide and are audited and accredited by the Civil Aviation Authority’s ATOL licensing scheme.
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Find Out More

Contact Rose and her team to find out more about giving your family the African safari vacation of their dreams.


About Us

We’re a luxury African safari vacation provider, servicing customers from around the world.

We advise on the best locations and times of the year to visit, sourcing the best flights, accommodation, tours, and guides.
ATOL bonded African safari travel agentWe are ATOL protected (ATOL 11074) to guarantee you peace-of-mind when booking your vacation.

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Contact Details

40 Bloomsbury Way
Lower Ground Floor
London WC1A 2SE

© 2017 Abambo. E &OE. All rights reserved. Registered trademarks acknowledged.